Insights

Mother knows business.

Short, opinionated writing on how businesses get built, positioned and grown. Seven columns. First issues coming soon.

  • 01

    Ask Mother

    Founder questions, answered straight.

  • 02

    Mother Says No

    The ideas, structures and shortcuts we would not sign off.

  • 03

    Mother Approves

    Brands, moves and models that were built properly.

  • 04

    The Birth Plan

    Inside the roadmap, one stage at a time.

  • 05

    Raised Right

    What good looks like once a business is grown up.

  • 06

    Bad Parenting

    Common ways founders let a good business go wrong.

  • 07

    If I Owned It

    What we would change about a business we do not own.

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